Succession of the gid
In the course of succession planning at gid Company for innovative data processing systems mbH (gid), the positive development potential of a joint future with the i-unit group was recognized. The existing successful cooperation and the alignment of corporate visions formed the basis for the decision to acquire gid. From now on, gid will strengthen the competencies of the i-unit group. The collaboration promises to create synergies with the existing companies of the i-unit group in the areas of digitalization, marketing, relationship management, and business process automation. Together, holistic concepts can be developed from the creative guiding principle to the implementation and use of the technology.
CRM solutions and marketing technology from gid
gid is based in Norderstedt, north of Hamburg, and has 14 employees. The company focuses on customized CRM solutions with an emphasis on products from CAS Software AG and marketing technology solutions—from individual newsletters to comprehensive technical automation processes. gid relies on individual consulting and the implementation of tailor-made concepts. The management team consists of experienced managers Christian Andresen and Steve Nellessen, both of whom have been with gid for many years. They are supported by a qualified and experienced team, some of whom have been with the company since its foundation.
i-unit group as the home of small and medium-sized businesses
The i-unit group is an integrated management consultancy for small and medium-sized enterprises. It acts as a platform and, with its specialized companies, supports SMEs in all relevant challenges. The consulting approach is based on the development of individual concepts in conjunction with sustainable implementation support. The locations are spread nationally and internationally around the main location in Braunschweig. This is where SMEs are at home.
