By Nele Klinger and Jonas Gaida
Gamification in recruiting is a multifaceted way to incorporate countless creative approaches into the application process in a playful manner. Talents associate something special with an unusual or elaborate application process. This could be a quiz; in the IT industry, it could be various programming tasks or a specially developed simulation game. The potential is huge, because the battle for skilled workers on the job market will continue in the future and companies will need to stand out from their competitors.
What are the added benefits?
Increase hit rate
If talents are particularly good at mastering your game simulations, this is an additional indication of the applicants’ suitability. These talents seem to be practically minded and have a talent for a hands-on mentality.
Employer branding
Integrating gamification into the recruiting process could be a step toward setting yourself apart from competitors and building an attractive employer brand.
Improving applicant motivation
Studies show that complicated or lengthy application processes are often abandoned prematurely. Games are more likely to inspire users to engage with the company.
Market researchers predict that more than half of the world’s largest companies will use gamification as a motivational tool in the coming years. The advantages of recruiting games are undeniable. One thing is certain: on the path from recruiting to “recruitainment,” gamification is a clever way to make the application process exciting.
practical example
The IT company adesso has implemented a successful example of gamification in recruiting. The browser game they developed was an adventure in which IT professionals had to demonstrate their skills and qualify for a final recruiting event. The solutions to the levels provided clues about the applicants’ qualifications.
Further examples of implementation:
• Social media games
• Browser games
• Playful processes on your own website
• Digital points systems
Are you interested in innovative or traditional recruiting methods? Our team will be happy to assist you—get in touch with us!
Contact:
Nele Klinger – Senior Consultant
Tel. +49 531 180 59 315
