The candidate experience encompasses all perceptions and experiences that an applicant has with a company during the application phase. This includes all points of contact such as the job search, the career page, the application and interview process, and onboarding.
Conscious candidate experience management always has a positive effect on a company’s success:
• Candidates remain in the application process.
• Applicants give positive recommendations regardless of the outcome.
• Positive experiences strengthen the brand as an employer (employer branding) and
• have a positive effect on the image of companies or product brands.
In addition, a company benefits from a larger number of qualified applications. This is because treating candidates with respect and professionalism leads to positive conclusions about the position as an employee.
Phases of the candidate experience:
- Attraction phase
- Information phase
- Application phase
- Retention phase
- Onboarding phase
- Retention phase
Example measures:
- Be creative when creating job advertisements and your career page.
- Use modern designs
- Use images and graphics
- Don’t overwhelm applicants with too much information
- Make your career page interactive
- Offer applicants the opportunity to stay in touch with you.
- Highlight unsolicited applications
- Create a talent pool
- Invite candidates to events and functions.
- Perfection of the communication strategy.
- Automatic responses (job application receipt)
- Applicant contact with only one contact person
- Sophisticated communication within the team
- Recruiting marketing software
Do you have questions about the candidate experience, specific topics such as recruiting methods, onboarding, or employer branding? Then feel free to contact us! We look forward to hearing from you.
Your contact:
Lisa-Marie Anders – Manager
+49 531 180 59 340
