Creating synergies: MAX FIELDS Communication and C&D Communication merge to form i-agency

The two Braunschweig-based advertising agencies MAX FIELDS Communication and C&D Communication have merged and will now operate under the new name i-agency which brings them even closer to the i-unit group. This merger has expanded the i-unit group’s portfolio in the area of marketing and communication, and it now offers its customers even more comprehensive, integrated solutions thanks to increased manpower and expanded expertise.

The decision to merge was largely influenced by MAX FIELDS’ long-standing and successful collaboration with the i-unit group. MAX FIELDS Communication has been part of the group since 2022 and has established itself as an important part of the i-unit group over the years. Now C&D is also joining the group. Both agencies have over 20 years of marketing experience. Successfully completed projects such as recruiting campaigns for small and medium-sized businesses and brand development for energy suppliers testify to the expertise of all those involved. With the merger, i-agency will cover the entire spectrum of brand communication in the future – from strategic brand management and creative campaigns to digital solutions.

Customers will now benefit from a broad portfolio of services in the field of marketing and communication and even closer cooperation between creative minds, strategic consultants, and digital experts. i-agency combines the strengths of both agencies and enables tailor-made communication solutions that optimally combine both traditional and digital channels.

Die Fusion schafft zudem die Voraussetzung, Synergien noch besser zu nutzen und innovative, zukunftsfähige Lösungen schneller umzusetzen. i-agency ist damit bestens gerüstet, um ihre Kunden auch in der digitalen Transformation erfolgreich zu begleiten und Marken im zunehmend komplexen Kommunikationsumfeld weiter nach vorne zu bringen. 

The i-unit group is an integrated management consultancy that acts as a platform for companies and network partners. With its specialized companies, the group supports its clients in overcoming key strategic challenges. The consulting approach is characterized by tailor-made concepts combined with sustainable implementation support. The i-unit group has locations both nationally and internationally, with its headquarters in Braunschweig. As part of this strong group, i-agency will continue to expand its capabilities and support its clients with even more comprehensive and integrated solutions.

b.alberts@i-agency.com

m.engin@i-agency.com

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